Chirrupon stands alone as the most user-friendly, feature-packed e-mail marketing platform of its kind. Read below for an explanation of all the features in our three packages and how they will benefit you and your organisation or download a PDF version of this page here...
To compare at-a-glance the features and pricing for each of our packages, click here...
Feature Benefit
Data capture and management
Easy data upload
Upload new contacts and mailing lists quickly and easily, including customisable database fields, e.g. Age, Gender, Job Title, Transactions, Preferences etc. Automatic deduplication on upload and bad removal of unsubscribed and bad email addresses.
Fast and efficient data management. Enriched data is the key to successful profiling, segmenting and targeting. Use Chirrupon to create personalised, highly relevant campaigns for improved metrics and ROI.
Easy to switch from a previous e-mail service provider and keep your data intact.
Automatic unsubscribe handling
1-click, real time unsubscription
Chirrupon makes sure you can't e-mail those who have unsubscribed again whilst the easy unsubscribe process stops your contacts complaining.
Automatic website signup
Create advanced web sign-up forms at the click of a mouse to add contacts, via single or double opt in, into multiple address books and to append valuable additional data fields.
Enables you to grow and enrich your database using website sign-ups, without having to build and code your own web forms.
Automatic signup confirmation
 
Choice of single or double opt in
Choose double opt in for Chirrupon to automatically send a confirmation to your website sign-ups, before adding them to your address books.
Double opt-in is in line with marketing best practice and can help
improve your deliverability rates.
Update recipients' details online
Change contact details, demographic data etc.
It's easy to change and update recipients' details.
Allow recipients to update their own details
Keeps your lists accurate, whilst saving time and resource.
 
Automatic bounce handling
Chirrupon's bounce handling enables you to define your own thresholds for hard and soft bounces, e.g. after 3 failed campaign deliveries due to soft bouncing, a contact becomes unsubscribed.
Clean data is key to developing and maintaining your reputation with both recipients and ISPs and maximising your deliverability rates.

Automation saves you time whilst still leaving you in control.

Data mapping
Easily upload and overlay new demographic and other enriched data onto existing contacts in your address books, at the click of a mouse (matched by e-mail address).
No need to employ expensive data bureaux or 3rd party software to match and enrich your data for improved metrics and ROI.

No technical knowledge or skills required.
Scalable data storage solution
Chirrupon comes in a choice of three e-mail marketing packages with different levels of data storage, right up to unlimited mailing lists and database fields.

Our packages fit and grow with your needs. No need to reinvest in a new platform as your business grows.

Easy data export  
Export data in CSV or XML formats, including:
  • Address books
  • Custom fields
  • Segmentation queries
  • Soft and hard bounces
  • Unsubscribes by date or campaign
It's easy to pass on lists of warm leads to your sales team, extract segmentation queries and update other applications, e.g. with unsubscribe data.
API connectors and access
Different levels of API access enable you to connect Chirrupon to your backend systems, and:
  • Create address books
  • Empty an address book
  • Add and remove addresses
  • Retrieve and update recipient data
  • Retrieve unsubscribe data
  • Send a campaign
  • Get form data
  • Retrieve comprehensive reporting drill down summary
Integrating Chirrupon with your inhouse database or CRM saves time and ensures data accuracy and efficient marketing.
Domain suppression
Suppress all e-mail addresses in your address books at a domain level in one easy step.
Saves you a lot of time when one company asks to be removed as a whole from your list.
Integration with Salesforce CRM
Integrate your Salesforce CRM system with Chirrupon - easily import data from Salesforce into your Chirrupon address books and synchronise your Chirrupon reporting with Salesforce at individual contact level - at a click of a button.
Save valuable time and resource managing data from independent databases, and maximise the power and ROI of your CRM system and Chirrupon, by integrating your email channel data straight into your CRM.
   
Data segmentation and targeting
Segmentation Data Query Builder
Easily create data mining and segmentation queries within Chirrupon using our highly effective and sophisticated, yet easy to use query builder.

Query and segment your data by key demographic variables e.g. send a targeted campaign to all your contacts who: are male, aged over 21-30 and have expressed an interest in sports equipment.
No need to use expensive data bureaux or 3rd party software to query and mine your database. No need to rerun your queries - they update themselves in real time when relevant contacts join your database. No technical knowledge required.

Highly targeted campaigns with tailored messages improve your metrics and ROI.
Segmentation querying by reporting data
Query your data by behavioural and contact history.
Quickly and easily target those who have or haven't interacted with your campaigns. Build targeted lists of contacts who you know will be interested in your campaigns.
Geomap segmentation
Simple point and click technology to create segments based on recipients IP location and postcode.
Save time. Create geographically targeted lists for improved metrics and ROI.
Public address books
Allow your recipients to update their own contact details and add additional information to your address books by making your own public facing preference centre.
Saving you administration time and keeping your database clean and enriched.
Survey Builder Tool  
(Add-on service, additional monthly charge applies) Easy online survey building, with real time data appending to your e-mail address lists.
Capture valuable data on your recipients to create future targeted campaigns and build a greater understanding of your market. No technical skills or programming required. No need to pay for expensive data capture or rekeying.
Geographical Queries
Use your postcode data to create geographically targeted segments
Be selective and regionally target your contacts with offers and information that are relevant to their location.
   
Create
Easily upload and edit your HTML templates 
Choose how you create your templates:
  • Easily import your own existing templates
  • Personalise any one of our 100+ professionally designed free templates
  • Take advantage of our template design services
  • Design from scratch and/or edit using our WYSIWYG Word style editor
  • Limit the editable areas of your templates
No HTML or design skills required. Update and manage your own templates - no need for developers or designers.
Insert text, graphics, links, tables - just point and click
 
Our highly intuitive, user-friendly and easy to use editor gives you control and flexibility, with no need for previous experience or training.
Add external web links to your e-mail content 
Add web links to text and images quickly and easily to direct your recipients to your website.
Drive website conversions. Add link names so you can quickly generate click-through lists of warm leads by interest area, for follow-up.
Easy image resizing tool
Easily crop or resize your images within Chirrupon, before dropping them into your templates.
No need for 3rd party design packages to resize graphics - saves time and resource and gets your images looking right.
Built-in spam checker
Checks and scores the content of your campaign against spam filters in advance of despatch. We partner with Spam Assassin for this, the industry's standard Spam Checker.
Identify potential issues with spam filters in advance, to maximise your deliverability.
Advanced spam checker
Provides a detailed breakdown by all major potential spam filtering technologies (Available with Chirrupon Enterprise as part of the Inbox Preview add-on service. Additional usage charge applies).
Allows you to adjust your strategies to address all the potential spam filter issues identified by type of filter, server etc.
Link checker
Automatically checks the links in your campaign and highlights broken links.
Saves time and avoids easily over-looked errors.
Personalised preview
See at a glance how your personalised content will look in your email.
A time-saving way to test personalisation before test-sending.
'Add to safe senders list' link
Automatically add an e-mail address link in your email campaign to enable recipients to add your 'from address' to their contacts list and safe senders list.
Increase your deliverability rate and your response rates
‘Refer a Friend’ link
Add a link to your template in one click, to make your e-mail viral and allow your recipients to easily send your campaign to their friends, family and colleagues.
Extends the reach of your campaign. Helps your recipients build your database for you, with new and actively engaged referrals.
Social network bookmark views
At the click of your mouse you can enable your recipients to post your e-mails to their social networking pages. Chirrupon will track and report on the spread of your campaign through these social networks posts. Choose from 26 B2C and B2B social network sites.
If your message is relevant and interesting for your recipients, with this link they can share it with like-minded friends. Include a link back to your website and you can effectively build your database with fresh and engaged new prospects.
Personalise your email content
Add response-boosting personalisation at the touch of a button, for example Dear 'Sam', or 'It was great to see you at 'place'.

Easily add defaults such as 'Dear customer'. With our Enterprise package you can have unlimited personalised data fields.
Personalisation makes your campaigns more resonant and relevant to your recipients, so they're more likely to read them and act on them.
Dynamic Content
Chirrupon makes it easy to insert dynamic content into your emails including blocks of text, images etc, without having to create multiple versions of the same e-mail.
Dynamic content means highly personalised, relevant and targeted emails  - increasing your metrics and ROI and saving you valuable time.
Microsite Builder
Quick and easy creation of dedicated landing pages and microsites to link your e-mail campaigns to.
Dedicated landing pages relevant to your offer are proven to boost conversion rates. No need for design or developer resource. No need to involve IT. No technical skills required.
Document linker
If you are unable to upload a document to your website, upload it into your Chirrupon campaign in one easy step.
Drive click-throughs to your linked documents. Add link names so you can quickly generate click-through lists of hot leads for follow-up.
Paste from Microsoft Word
Safely paste Microsoft Office generated HTML directly into your template, automatically optimised by Chirrupon.
Saves time and avoids possibly HTML coding errors.
Create e-mails in multi languages
Create and send your e-mails in foreign languages, specifying the language set.
Be confident that your contacts will receive your email with no missing/substituted characters in foreign languages including Chinese, Arabic and Russian.
   
Testing
Free, unlimited test sends
Test-send your e-mails as many times as you need, free of charge, before you deploy.
For best results the old adage remains true: test and test again.
Inbox Preview
(Add-on service with Chirrupon Enterprise. Additional usage charge applies).

How do your e-mails look when they're delivered?  You wouldn't print a brochure without proofing it first, and that's why Chirrupon includes a time-slashing 'Inbox Preview' proofing tool.  In just one-click you can see how your e-mail and branding look in over 29 key e-mail clients – before you hit the send button. Your customers can now see what their e-mail looks like on Blackberry and Windows Mobile.
A hugely time-saving way to ensure your campaigns are rendering properly for all your recipients and maximise their chances of being opened and read, with your brand remaining intact. 20% of e-mails are deleted unread if they haven't rendered properly.
Multiple subject line split testing
Chirrupon includes an ingenious split-testing tool. Use this invaluable ‘open-rate booster’ to simultaneously test any number of different subject lines in a campaign. Chirrupon will analyse which line is performing the best, and switch the rest of your e-mail sends to that winning subject line.
Maximise your chances of successfully delivering your e-mails into inboxes by easily identifying potential issues within your email that may need attentio-n.
Inbox Preview Content Assessment Spam Checker
Assesses and reports on your email content - both html and text - by Link Integrity, Link Reputation, HTML Coding Errors, Spelling Errors and Spam Words
A hugely time-saving way to ensure your campaigns are rendering properly for all your recipients and maximise their chances of being opened and read, with your brand remaining intact. 20% of e-mails are deleted unread if they haven't rendered properly.
Automatic phishing links alerter
Warns you if you have links in your e-mail campaign that might be flagged as phishing links by ISPs or e-mail clients.
Helps you to maximise your deliverability.
   
Send
Multipart delivery
E-mails are dispatched from Chirrupon with both an HTML and a text version, so if your recipients are viewing on a blackberry or have HTML disabled, the most appropriate version is chosen automatically on dispatch.
Ensures all your recipients will be able to read your e-mail.
Schedule campaigns to be sent in the future
Select a future date and time for automatic dispatch of your campaigns.
Flexibility and control. Ensure your campaigns are sent at the optimum time and date for best response.
Choose your e-mail 'From Address'
Send from your companydomain.com or another address you choose (set-up charge applies). We recommend an alternative domain similar to your main domain e.g. companydomain-news.com.
Enhances your brand and your delivery rates.  Keeps your corporate transactional e-mail safe from threat of black listing.
Outbox, with campaign ‘pause’ button
Track the progress of your dispatch, and pause your campaign if necessary.
Hitting 'send' is not the final word - you can still pause, make amends and resume if you need to!
Latest delivery authentication employed
Sender ID, SPF, domain keys.
We employ the latest delivery authentication to maximise your deliverability rates. Find out more here.
Unsubscribe in the recipient's native language
Chirrupon will automatically translate your unsubscribe page and forward to a friend page into 14 different languages, depending on each individual recipient's language settings.
No need to worry about sending campaigns to multiple nationalities, Chirrupon takes the hassle out of international campaigns.
   
Triggered campaigns
Triggered e-mails following web form submission
Easily set up automatic confirmation e-mails, sent to your visitors when they sign-up on your  website.

E.G. 'Thank you for signing up to our Newsletter. As a newsletter subscriber you are entitled to 20% off your first order with us. Click here to claim your discount'.
An invaluable opportunity to thank them, request double opt in, and up-sell them.
Custom event triggered e-mails
There are literally hundreds of 'custom event' triggers you can use to drive your automated campaigns.

From customers’ birthdays, to their buying patterns, and expressed preferences, from seasons and holiday dates to life cycle milestones, communicating with your prospects and customers at key and relevant times will positively impact on your bottom line and relationships.
Generate leads and conversion automatically. You set up conditions and when the conditions are met, an e-mail is automatically sent – saving you resource and generating response.
Series triggered e-mails
Date based triggers e.g. Build a schedule of related campaigns such as a 4-stage renewal programme or reminders.
Sends the right content at the right time - automatically.
Triggered e-mails based on recipient action
Send out future campaigns based on recipient activity, e.g. Clicking on a link in your e-mail.
Maximises up sell/cross sell opportunities - automatically.
Behavioural Triggers
Set an e-mail campaign to be automatically sent when your contact opens the e-mail or clicks on a specific link.
Follow up with further information or special offers only for those contacts who you know are interested without any effort from yourself and watch your ROI climb.
   
Reporting
Graphical representations of your results
See your campaign response metrics represented in boardroom-ready graphs and charts.
Easy campaign analysis, ready for you to present in meetings to show the ROI of your campaigns and justify more e-mail marketing budget!
Delivered and open rates
View your open rates by time, date and number of times opened.
Identify the best days and times to send your campaigns.
Links clicked - by link name and URL
See which links generated the most traffic to your site and which content and calls to action were the most popular.
Invaluable data and analysis for planning future content and calls to action.
Drill down to individual recipients
Track at individual level who opened and clicked through your e-mail campaign.
Follow-up recipients who read and responded to your e-mail, and turn click throughs into named leads and conversions.
Forwards 
See how many people forwarded your e-mail to their friends, families and colleagues.
Invaluable data for planning future successful viral campaigns.
Replies
View and manage any recipient replies to your e-mail campaigns through the Chirrupon reporting engine.
Ensures you don't miss any important responses.
Bounces and unsubscribes 
Report at contact level on individuals who have hard bounced, soft bounced or chosen to unsubscribe.
Export bounce and unsubscribe data to keep your backend database clean.
Overlay 'hotspot' report  
View at-a-glance which links within your template generated the most click-throughs and where your recipients prefer to click within your e-mail.
Learn from and refine the layout and content of your template for maximum response and ROI.
Unlimited export of your reporting stats 
Export reporting data as many times as you need.
Feed results into your CRM, back end databases, pass on to your sales team or include in marketing reports and presentations.
“Hot Prospects” reports 
Chirrupon will produce a report of your most active prospects and customers in terms of their interaction with your e-mail.
An instant, configurable hot prospects list for your sales and marketing people to follow up.
Social network bookmark views 
Track how many times your e-mail has been posted on social networking sites such as Facebook.
Unprecedented data to help you build a successful viral marketing strategy. If your message is relevant and interesting for your recipients, with this link they can share it with like-minded friends. Include a link back to your website and you can effectively build your database with fresh and engaged new prospects.
Compare reports from different campaigns
Compare and identify key trends and successes.
Learn what works and what doesn't. Improve your future metrics and ROI.
Schedule report updates  
Automatically email to up to five colleagues per campaign.
Ensures you keep key colleagues in the loop on your campaign metrics. Saves time and resource.
Automatic list/address book generation from reports
Quickly and easily send targeted follow-up campaigns to key segments of your recipients, based on their activity.

In one mouse click Chirrupon will set up an address book of, for example, all those who didn't open an e-mail, or all those who clicked on a certain link.
Drive more response and ROI from key segments. Save time and resource exporting and re-importing data.
Website page and path tracking
Track your individual recipients' journeys from your e-mail right through your website.
Identifies your very hottest prospects, what they are interested in and the paths they take.
ROI tracking
Chirrupon will track, calculate and report on the ROI of your campaign (or the number of signups or downloads for example).
ROI in marketing is everything. E-mail marketing with Chirrupon makes ROI tracking and reporting easy.
Report by top 10 domains
View at a glance the most common domains within your list of recipients.
Helps you increase your deliverability and renderability by focusing on designing and testing your e-mails for the most important e-mail clients.
One-click Google Analytics tracking code tool
Chirrupon can automatically add Google tracking code to your e-mail link URLs.
Saves time. No coding or technical skills required.
Geomap of results
View your e-mail open report by geography, on an at-a-glance heatmap.
inpoint your geographical hotspots for better metrics and ROI.
Contact history reporting (coming soon)
Lets you segment and target your contacts on the basis of their historical responsiveness and behaviour in response to the campaigns you've sent them.
Why keep sending the same messages to a contact who has never opened or responded?  Chirrupon lets you identify and target your best, most responsive contacts, for greater ROI.
Tag your campaigns
Group e-mail campaigns together by type, product, department, or any way you choose for easy organisation, creation, viewing and comparing reports.
Helps you select, view and compare your campaign reports in a more meaningful way for your business.
Mine your reporting data and profile those who are opening and clicking
View your campaign's detailed reporting statistics for a single address book or based on a particular criteria. Measure the success of the dynamic content in your campaigns and compare different campaigns side by side.
Knowledge is power and filtering by criteria, address books or dynamic content will let you know how specific groups of your contacts interacted with your campaign. Use that knowledge to profile your best groups of recipients and increase the effectiveness of your next campaigns.
At-a-glance 'last mailed' date
View, sort and select your contacts by the last date you e-mailed them.
Manage the number of times a contact is mailed - avoid database fatigue and maximise your campaign ROI.
Behavioural targeting based on reporting data
Create powerful segmentation queries based on the history and behaviour of your campaign recipients - including which e-mails they have received, opened and/or clicked-through.
Target your most responsive and profitable customers. Identify and mail your hottest prospects. Identify and re-engage 'dead' contacts who never open. Increase your response rates and boost your ROI.
Extended 'compare reports'
Compare reporting for multiple campaigns, side by side.
Benchmark your most successful metrics. Learn which of your campaigns are working and which are not, and do more of those that are winning.
Contact activity reporting by person
View all contact history for any individual in your contacts address book. Shows which address books and segmentation queries an individual is in, which campaigns they've been sent and opened, etc.
Invaluable, at-a-glance sales and marketing information on your individual prospects and customers.
E-mail Client Analysis (coming soon)
Learn what your contacts are using to view your e-mail in be it Outlook 2003 or 2007, Lotus Notes or even on an iPhone.
Be in the know when it comes to designing your template and testing your e-mail campaigns.
Test your email campaigns in the e-mail clients that you know your contacts are using.
Be in the know when it comes to designing your template and testing your e-mail campaigns.
Test your e-mail campaigns in the e-mail clients that you know your contacts are using.
   
Administration and support
Unrivalled support and assistance
At Chirrupon we are passionate about customer care and support.
Chirrupon's support team is second to none. Click here to find out more.
Managed Service
If you don't have the time or resources to handle your campaigns in-house , we offer a range of managed service solutions from basic through to advanced.
Let us do the work for you. Talk to one of our account managers about our Managed Service options.
User permissions management
Set and manage your own user permission levels. Let's you restrict which team members can create and which can send campaigns.
Control, security and flexibility - you decide who has access to what.
Hierarchical Parent and Child accounts
(Chargeable per Child Account) Create sub accounts for different departments or brands within your organisation.
Enables sites and departments to manage their own e-mail campaigns and databases as separate cost centres, while the organisation benefits from economy of scale pricing.
Request validation for logins from unknown computers
Logins to your account from a computer (IP address) not known by Chirrupon must be verified via an email sent to the registered user's e-mail address.
Rock-solid security for your Chirrupon account and data.
   
Site Builder
Unrivalled support and assistance
Greet visitors by name to your microsites and landing pages and personalise the content they see.
Instantly engage your landing page visitors, serve targeted messages and increase your conversion rates and ROI.
   
Survey Builder
Personlise your survey template in the same way as you can personalise your emails
 
Increase survey and open and submission rates, collect more data and get better ROI.
 
Survey response data mining extended to individual response level
View the actual responses of individual survey respondents as well as viewing top level stats.
Enables deep reporting and analysis of your survey responses and respondents.
Export your data
View all a respondent's answers to your survey questions, in a single report line.
Provides maximum flexibility for data mining and analytics.

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